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REACTION FOLLOWING CYCLING SCANDAL

On Sport has spoken with Kerry Ruffels from Pulse Rate Management, manager of Olympic cyclist Brad McGee, in relation to the recent Australian cycling drug scandal and how it is affecting the sport from a commercial perspective. . .

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NSWIS CONTINUES STRONG RUN WITH CLUBSNSW DEAL

Having only just finalised a partnership with specialist body the Securities Institute to help the off-field career of its athletes in the financial services industry (issue 141), the NSW Institute of Sport (NSWIS) has scored another major goal this week, with ClubsNSW announcing that it will continue its $1 million a year sponsorship of until at least the end of 2006. ClubsNSW, which represents . . .

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PGA RENEWS CADBURY SCHWEPPES DEAL

Cadbury Schweppes and the PGA OF Australia have extended their sponsorship relationship and will be offering Australian youth free entry to Cadbury Schweppes Junior Golf Clinics in 2005 as part of the new deal. One million redeemable . . .

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NETBALL CONFIRMS THUNDERBIRDS DEAL

As earmarked in April, Netball Australia, in conjunction with Netball South Australia, has confirmed the signing of a major naming rights sponsor for the Adelaide Thunderbirds for 2005 season, with the announcement to made in Adelaide tomorrow. As details will . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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