QAS, PeopleIN to boost athlete career pathways
The Queensland Academy of Sport (QAS) and workforce consultancy PeopleIN have partnered to improve career prospects for athletes.
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Foot Locker signs major deal with WNBL
Foot Locker has signed on as a major partner of the Women’s National Basketball League (WNBL) and its season launch will be marked at the sponsor’s Foot Locker Reimagined concept store in Melbourne Central on 23 October.
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Collingwood, Brisbane Broncos dubbed most valuable club brands
Collingwood has been named the most valuable Australian club brand ($145 million) in Brand Finance’s latest report.
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Melbourne Stars partner SIXT for BBL, WBBL seasons
The Melbourne Stars have named SIXT Car & Truck Rental as its matchday presenting partner for the BBL|14 and WBBL|10 seasons.
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Shayher Group joins Queensland Symphony Orchestra
Property developer Shayher Group has become the new major partner to the Queensland Symphony Orchestra's (QSO) Maestro Series.
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Red Bull signs as NRL energy drink partner
Red Bull has signed a three-year sponsorship deal with the National Rugby League (NRL) with an eye on enhancing fan experience through in-game activations and brand integration.
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Challenges for A-League Women spotlighted by new report
The 2023-24 A-League Women (ALW) Report by Professional Footballers Australia (PFA) underscores the growing challenges facing the domestic competition even while global women’s soccer surges forward.
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Tennis West partners Kinetic to boost school comps
Tennis West has partnered with Kinetic to support two key events in Western Australia.
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Cody Simpson partners Swimming Australia to launch hydration supplement
Cody Simpson has partnered with Swimming Australia to introduce supplement Dr. Hydrate designed for swimmers at all levels.
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