RESEARCH THE FOCUS FOR GATORADE AND THE AIS Saturday, 24 Sep 2005 Pepsi has given On Sport an interesting look into its recently launched partnership with the Australian Institute of Sport (AIS), which promotes its Gatorade brand. . . Read more
FOSTER'S BIDDING FOR WORLD DOMINATION Saturday, 24 Sep 2005 In a report from the US, Australia's premium export beer brand Foster's Lager has kicked off a bid to become one of the top five premium brews globally within three years through advertising spots during the telecast of golf's British Open last weekend. The new campaign . . . Read more
LOOKING CLOSER AT KANGAROO TV Saturday, 24 Sep 2005 In a follow up to our story in issue 132 on a unique new handheld sport spectator device, Kangaroo.TV, which was launched earlier this year in the US, the product's developer has recently provided some more details of their plans for the international roll-out of the device. In an interview . . . Read more
UNILEVER & DIAGEO SUPPORTING NZ RUGBY TOUR Saturday, 24 Sep 2005 News from New Zealand, Unilever and Diageo have been announced as commercial partners for the British & Irish Lions tour of New Zealand in 2005. Unilever will be . . . Read more
NEW APPOINTMENT PROVIDES INSIGHT INTO TENNIS AUSTRALIA Saturday, 24 Sep 2005 Following the decision in November 2004 for Geoff Pollard to split his dual roles of President and CEO as part of a wider internal review of the Tennis Australia (TA) structure, TA has announced that Steve Wood has been appointed as the organisation's new chief executive officer. Wood is currently . . . Read more
SYDNEY CITY HYUNDAI ADDS TO SYDNEY FC'S PORTFOLIO Saturday, 24 Sep 2005 The Sydney FC A-League soccer club has announced a new three year sponsorship with local car dealer Sydney City Hyundai. Sydney City Hyundai . . . Read more
