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CRAZY JOHN'S REVIEWING 2004 DEALS

Having so far favoured single years sponsorship deals as opposed to committing to longer terms relationships, mobile phone retailer Crazy John's is now in the process of reviewing its numerous NRL and AFL sponsorships entered into just last year.

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JOCKEYS LOOK AT INDIVIDUAL SPONSORSHIPS

Further to our report in February (issue 99) covering a plan by the Australian Jockey Association (AJA) to open up the highly visible rear waistband of jockeys for sponsorship, Randwick-based trainer John O'Shea, Sydney jockey Corey Brown and bookmaker Colin Tidy have recently entered the jockey sponsorship debate. An update on . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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