ASIAN ANGLE A KEY FINDING FROM TENNIS REPORT Saturday, 24 Sep 2005 The National Institute of Economic and Industry Research?s report on the 2004 Australian Open (see this week?s email for unaltered press release) has only confirmed the success the event has achieved over the past five years, according to John Lindsay, media manager for Tennis Australia. He told On . . . Read more
SOCIAL RESPONSIBILITY GUIDELINES IN DEVELOPMENT Saturday, 24 Sep 2005 The International Standard Organisation (ISO), which describes itself as a network of national standards institutes from 148 countries working in partnership with international organisations, governments, industry, business and consumer representatives, has recently committed to developing an International Standard for social responsibility. The objective is . . . Read more
HUTCHISON PRESSURE PROMPTS UNWIRED BACKDOWN Saturday, 24 Sep 2005 As earmarked last issue, wireless broadband provider Unwired Group has decided to drop Australian cricketer Brett Lee from its marketing campaign following court-ordered mediation this week. The move comes . . . Read more
FORD LOOKS TO INTEGRATE SPONSORSHIP INTO BRAND INITIATIVES IN 2005 Saturday, 24 Sep 2005 This week pando Publishing spoke with Christine Buckley, marketing services manager for the Ford Motor Company, about the company's plans for its local sponsorship activity in 2005. Buckley said that . . . Read more
NEW BASEBALL SERIES LOOKING CLOSER Saturday, 24 Sep 2005 A new national baseball league could be launched within 18 months according to insiders from the local baseball scene. A report from . . . Read more
NAB COMBINES AFL DEALS AND EXTENDS TO 2010 Saturday, 24 Sep 2005 Ending recent speculation over the future of the AFL's preseason competition sponsorship property, the National Australia Bank (NAB) has upgraded its involvement with the League by picking up three major AFL properties including the preseason naming rights as part of a massive five-year deal worth between $15-20 million. The Bank, which . . . Read more
