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AFL UMPIRE DEAL WITH SONY AS WIZARD PULLS BACK

The Australian Football League (AFL) has announced that Sony Computer Entertainment's (SCE) PlayStation 2 brand has signed a deal to receive branding on its umpire uniforms for the next two seasons. SCE replaces financial . . .

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NEW FEATURE FOR SYDNEY DANCE COMPANY'S PRINCIPAL DEAL

The Sydney Dance Company (SDCo) is set to reveal an innovative new aspect to its Principal Sponsor arrangement with electronics giant Samsung Electronics, according to Nicholas Broun, Development Manager for the Company. The announcement will . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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