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NAB ESTABLISHES NEW BLOOD PARTNERSHIP

The National Australia Bank (the National) has extended its partnership with the Australian Red Cross Society via a new sponsorship covering an innovative medical research fund established in conjunction with the Australian Red Cross Blood Service (ARCBS).

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WIRELESS A HOTSPOT FOR SPONSORSHIP

In London, IDC, a global market intelligence and advisory firm in the information technology and telecommunications industries, has released a research report claiming that companies in the wireless chain are increasingly looking to sponsorship to promote their brand. The study asserts . . .

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SUPER CHEAP COMPLETES CHANGE OF TEAMS

The marketing and sponsorship department at specialist retailer Super Cheap Auto (SCA) have certainly been busy overt the last few months, not only securing the naming rights to the Bathurst 1000 V8 Supercar race from 2005 onwards, but also completing a comprehensive switch in V8 Supercar team sponsorship. . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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