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MORE PROGRESS FOR SPORT KNOWLEDGE AUSTRALIA

Sport Knowledge Australia, a new sports education initiative jointly owned by Sydney University, the University of Technology, Sydney and the Sydney Olympic Park Authority, has taken one of its

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WARATAH SLEEVE OFF THE MARKET FOR FINE-TUNING

Having remained without a sponsor for the 2005 rugby season, the sleeve sponsorship property of the Waratahs Super 14 rugby team has been taken off the market for the time being, with NSW Rugby Union

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BOQ TALKS DOWN LIONS MOVE AS RUGBY REPLACEMENT

The Bank of Queensland (BOQ) has reiterated that it is not looking to take on another major sporting sponsorship within the next 12 months, as a replacement for its former major association with the

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CADBURY ALSO JOINS THE GAMES

In yet another sponsorship arrangement this week for the 2006 Melbourne Commonwealth Games, confectionery, food and beverage group Cadbury Schweppes. . .

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SPONSORSHIP TENSION BETWEEN SPORT AND MUSIC

report this week from the UK has highlighted what could be an emerging trend in the sponsorship market. The extensive Dow Jones Newswires report states that, while sport has traditionally

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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