Global sports agency Performance54 rebrands to '54'
Performance54 has rebranded to '54' and says this is to signal innovative and forward-thinking to sports industry clients.
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Adelaide Fringe generates $149 million for South Australia
The Adelaide Fringe festival 2024 earned $149 million in total economic benefit for South Australia, according to its CEO.
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CCO on A-Leagues future growth, challenges
Ned Negus – chief commercial officer of the A-Leagues – says the competition is in robust good health to pursue an ambitious future.
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Brewmanity is new Melbourne Demons beer partner
Brewmanity Beer Co has become a new backer of the Melbourne Demons replacing incumbent beer partner Lion-owned Furphy.
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Tennis Open in $533.2 million boost for Victoria
The 2024 Australian Open has delivered a record $533.2 million in economic benefits to Victoria according to a new report from Nielsen Sports.
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BTC Markets backs heptathlete Tori West’s Olympic bid
BTC Markets will sponsor Australian heptathlete Tori West as she aims to qualify for the 2024 Olympic Games in Paris.
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Shaw and Partners replaces Kellogg’s for naming rights to Surf Life Saving Iron Series
Shaw and Partners Financial Services has taken naming rights to Surf Life Saving Australia's Iron Series.
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Adelaide 500 boosts SA economy by $61.6 million
The 2023 Adelaide 500 has delivered a record $61.6 million benefit to the South Australian economy – up 18.8% over the previous year according to organisers.
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Cairns Taipans extend with Cairns Regional Council
The Cairns Taipans have secured a two-year sponsorship extension with Cairns Regional Council to make it the 16th consecutive season of collaboration.
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