Cheer Sports hones strategy for Football West
Cheer Sports has completed work including stakeholder engagement and data-led analysis for Football West.
Read moreMore latest news - page 245
Optus Stadium, PEP Transport in new partnership
Optus Stadium has signed PEP Transport as transport and logistics partner in a deal brokered by Perth-based sports marketing agency Playbookx.
Read more
Boost Mobile increases capacity for A-League grand final
Boost Mobile sponsorship has led to an increased seating capacity at Industree Group Stadium for the weekend’s A-League Grand Final.
Read more
JAZZ apples are new Super Netball partner
Netball Australia (NA) has signed JAZZ apples as the newest partner of the Super Netball League.
Read more
Arts Centre Melbourne has a new executive director
Arts Centre Melbourne (ACM) has appointed Alisia Romanin as its new executive director of development beginning in July.
Read more
James Hardie welcomed back to Parramatta Eels fold
James Hardie will return as the major sponsor of the Parramatta Eels from 2025 in a multi-year deal backing the NRL and NRLW comps, its elite pathways program as well as community initiatives.
Read more
Should sponsors have a seat at the table?
Sponsors should be represented on the boards of teams and the sports they back according to Boost Mobile’s founder Peter Adderton.
Read more
Adelaide Thunderbirds partner SIXT
SIXT has expanded its sport sponsorship program by adding the Adelaide Thunderbirds to its list.
Read more
Melbourne & Olympic Parks enhances Victorian economy
The Melbourne & Olympic Parks precinct has boosted the Victorian economy by contributing $880 million in revenue and supporting 5,800 jobs in the 2022-23 financial year.
Read more