VFL, Smithy’s cement partnership with extension
The Victorian Football League (VFL) and Smithy’s have renewed their partnership with the Coles-owned beer brand retaining naming rights for three more years.
Read moreMore latest news - page 276
UFC extends Entain deal through 2025
Ultimate Fighting Championship (UFC) and Entain have reaffirmed their relationship confirming the sponsor' status as wagering partner Australia and NZ until 2025.
Read more
Jim Beam props more support to NSW and Sky Blues
Jim Beam has expanded its partnership the NSW Rugby League and now sponsors both the men’s and women’s State of Origin squads.
Read more
AFL reports best financials and attendances
The Australian Football League (AFL) improved its financial performance in 2023 with operating surplus at $27.7 million, up $7 million from the previous year.
Read more
CSP International: transforming sponsoring sport and entertainment
Seasoned sponsorship and sales professional Ryan Sanderson launched a new agency that in less than a year has signed deals with leading sport and entertainment players.
Read more
NZ celebrates growth of female soccer
New Zealand Football (NZF) reported a 25% surge in female participation which last season was up 25%.
Read more
Live Nation: impact of live music on brand loyalty
Live Nation has revealed findings from its latest Fan Insights Study Driving Loyalty which highlights the role live music can play in enhancing brand loyalty.
Read more
A-Leagues restructures amid staff cuts
Australian Professional Leagues Chairman, Stephen Conroy, has a strategic plan to bolster the A-League's growth and fan engagement according to his open letter to fans.
Read more
RACV Resorts boost for Paralympic team
Hospitality chain RACV Resorts has backed the Australian Paralympic team to with just 200 days until the Paris 2024 opening ceremony.
Read more
