Grand slam for Australian Open: commercial, broadcast, digital successes
Australian Open Tennis has set big records in attendance, broadcasting, and digital engagement this year.
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Visa signs athlete ambassadors for Paris 2024
Visa has added four Australian athletes to its ambassador program for the upcoming Paris Olympic and Paralympic Games.
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Rheem Australia renews Shell V-Power Racing deal
Hot water brand Rheem Australia will sponsor Shell V-Power Racing Team for the eighth consecutive year.
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Football Australia welcomes Milo as Miniroos partner
Nestle brand Milo has re-entered the sponsorship scene after a five-year absence through a new deal Football Australia’s (FA) MiniRoos.
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Essendon FC inks Premier Traditional Homes
The AFL’s Essendon Football Club has announced a three-year sponsorship with Premier Traditional Homes that becomes its builder and app partner.
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Pandora partners IMG for Australian Fashion Week
IMG has joined jewellery brand Pandora as presenting partner for Australian Fashion Week 2024, set for Sydney in May.
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Brisbane Roar partners VERVE Fitness
Brisbane Roar has signed a two-year deal with VERVE Fitness that focuses on the A-League team’s training and development regime.
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Rugby Australia steps in to support cash-strapped Melbourne Rebels
Rugby Australia (RA) has acted following the Melbourne Rebels' move into voluntary administration to ensure the team's participation in the 2024 Super Rugby Pacific and Super Rugby Women’s competitions.
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Smeg partners with Western United
Smeg will partner Western United for the next two years through which the household appliance brand will upgrade the soccer club’s regional football facility in Tarneit.
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World Surf League welcomes new partners, expanded broadcast rights
The World Surf League (WSL) has announced new and returning partners along with expanded global broadcast rights for its 2024 Championship Tour (CT).
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