Swans and Eagles spread V Energy’s AFL roster
V Energy has added two more AFL clubs to its code sponsorship strategy to build on previously reported deals with the Adelaide Crows and Hawthorn Football Club.
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Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion
Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.
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Mavericks join High Sierra’s netball sponsorship trail
High Sierra has signed with the Melbourne Mavericks for the 2026 Super Netball season.
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Pulling on heritage jerseys opens new fan engagement opportunities – Ellul
Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.
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AFL, EnergyAustralia will charge move to stadium sustainability across the country
EnergyAustralia will parter the AFL for five years covering the men’s and women’s competitions as well as Marvel Stadium.
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Mayfield Childcare sponsors Port Adelaide through matchday Kids Zone
The Port Adelaide Football Club has signed Mayfield Childcare as a Principal Partner covering its AFL and AFLW programs.
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Sydney FC signs Sports Direct as it launches first Sydney outlet
Sports Direct has sponsored Sydney FC to the end of the current A-League season.
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V Energy boosts AFL presence – Adelaide Crows sign on
The AFL’s Adelaide Crows have signed V Energy to a three-year sponsorship.
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Clubs should rethink jersey design as sponsor integration comes under scrutiny – Sport Design Australia
Clubs are under pressure to integrate sponsor logos more carefully into jersey designs as fans become more selective about the merchandise they buy, according to Ryan Ellul.
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