Greenroom Digital campaigns deliver $23m in sales
Greenroom Digital claims to have successfully leveraged its partnership with MG to generate impressive sales through sports-focused digital campaigns.
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Adelaide Strikers ink Flinders Uni
Flinders University has struck a deal with the Adelaide Strikers WBBL team that aims to boost career prospects for women in sport.
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Warriors announce new apparel partner
The New Zealand Warriors have a new apparel partner in Dynasty Sport.
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Rebels extend partnership with Japanese team
The Melbourne Rebels and the Hanazono Kintetsu Liners have marked the renewal of their seven-year partnership with a cultural exchange ceremony in Osaka.
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Sponsor questions Matildas selection criteria
A sponsor of Canberra United Football Club, Hyperscalers joins concerns over the Matildas' selection for this year’s FIFA Women's World Cup.
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NBL boasts record sponsorships, attendances
The National Basketball League (NBL) is experiencing a resurgence and has secured eight new partners this season and broken attendance records in the first two rounds, according to CEO Dave Stevenson.
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AFL finals drive Vic September spending surge
Victoria witnessed a significant rise in consumer spending during September, primarily driven by the AFL finals, according to the CBA.
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Wallabies’ money value up but future uncertain
The Wallabies rugby team has seen its brand value rise to US$149 million yet confronts significant existential challenges for the future.
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Hoyts collaborates with Fred Hollows Foundation
In a contribution towards improving eye health among Aboriginal and Torres Strait Islander peoples, the Hoyts Group has partnered with the Fred Hollows Foundation (FHF) for World Sight Day.
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