Soft drink giant pops up again in Aussie basketball
Coca-Cola Europacific Partners (CCEP) has signed a new sponsorship and becomes the sports hydration partner of the National Basketball League (NBL).
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A-League club upgrades another sponsor
Adelaide United has expanded its relationship with Kite Property through a new season-long deal to have its logo on the front of the women’s jerseys.
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Coffee roaster partners Rowing Australia
Rowing Australia has signed Inglewood Coffee Roasters (ICR) as exclusive coffee provider.
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Home builder partners Melbourne City
Melbourne City FC has inked a multi-year deal with Nostra Homes which will see the locally-based builder backing both the men’s and women’s squads.
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Telco takes naming rights to Supercross Australian GP
Boost Mobile has expanded its relationship with SX Global to become naming rights partner of the 2023 FIM World Supercross Championship (WSX) Australian Grand Prix.
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Basketball team signs Pringles for a fan experiences plus
The Sydney Kings has partnered with Kellogg’s brand Pringles to promote its Shoot from the Chip campaign targeting the fan experience both on and off the court.
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SA cricket partners with state road safety campaign
The South Australian Cricket Association (SACA) has confirmed THINK! Road Safety as the new principal partner of its state professional women’s team, the SA Scorpions.
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Sports to benefit as payments firm teams up with XV Capital
Gold Coast-based payments specialist Clubfunders has joined forces with XV Capital, a sports advisory and investment firm.
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Matildas in World Cup boosts Nielsen launch
Highlighting the impact of the Matildas' tilt at the FIFA Women's World Cup, Nielsen Sports unveiled its new Fan Insights platform in Australia.
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Insurance giant expands deal with NBL
AAMI has renewed its partnership with the National Basketball League (NBL), expanding the sponsorship to become the sports insurance partner for the upcoming season.
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