The US alcoholic beverage market, which was valued at US$1.6 billion in 2022, is projected to exceed US$2 billion by 2031, according to the recent Alcohol Marketing Partnerships Report by SponsorUnited.
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In a move of maximise its AFL sponsorship, Carlton & United Breweries (CUB) has released a limited-edition can celebrating Collingwood's 2023 Premiership.
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Sydney FC has inked a landmark five-year principal partnership with Macquarie University, deepening a relationship that has now spanned 17 years.
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Wotif has renewed its sponsorship of the South Sydney Rabbitohs, extending as the club's travel partner until 2025.
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The Brisbane Heat has partnered Queensland Music Trails to enhance the fan experience at its New Year fixture.
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The Melbourne Mavericks netball team has unveiled its first-partnership and teams up with Tyrepower.
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Go Sunny Solar (GSS) will remain a key partner of Adelaide United in an expanded deal with the A-League club which covers next season.
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The 2024 NRL premiers Penrith Panthers are likely to announce a new major sponsor for next season before the end of the month.
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Supercars has strengthened its longstanding partnership with Transport for NSW that will amplify driving awareness in the lead up to the Bathurst 1000.
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