Long-term sponsorships: balancing strategy, value, adaptation
The intricacies of long-term sponsorships have recently seen the industry's key players examining whether these agreements have genuine merit.
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Sydney FC CEO resigns after a decade at the helm
Adam Santo has resigned from the role of chief executive officer after serving the A-League’s Sydney FC for 10 years.
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Consultant seals partnership with Carlton AFLW, business network
BlueRock will sponsor the Blue’s AFLW squad and the Carlton IN Business network for next season.
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Vocational college to sponsor Perth Glory for 2023/24
Perth Glory has partnered with Fremantle-based Empyrean Education Institute in a deal that will provide catering services to the A-League men’s and women’s squads for the coming season.
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Brisbane Olympics lacks transparency – Queensland MP
Fiona Simpson has blasted the Queensland Labor government for breaking promises on transparency and accountability in the lead-up to the Brisbane 2032 Olympic Games.
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US banks turn to music sponsorships while digital equivalents score in sport
Traditional banks in the US are increasingly investing in music festivals and concert venues targeting younger and more affluent audiences, according to a report by SponsorUnited.
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Cricket Australia inks deal to upgrade e-commerce and in-venue retail
Cricket Australia (CA) has teamed up with Legends to overhaul its merchandise strategy.
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Surfing Australia secures three-year deal with Jim Beam
Surfing Australia has inked a three-year sponsorship with Jim Beam aimed at elevating the brand’s presence and community engagement.
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Supercars and Tribal DDB unveil new digital platforms ahead of Bathurst 1000
Supercars has partnered digital agency Tribal DDB to launch a revamped website and mobile app to give fans a better experience ahead of the 60th anniversary of the Bathurst 1000.
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Illawarra Hawks partners to counter sports betting
Basketball’s Illawarra Hawks have inked a two-year deal with the NSW government’s GambleAware program to help stem the normalisation of sports betting in the sport and broader community.
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