GlaxoSmithKline-owned brand Voltaren has enlisted former NBL players Dave Andersen and Adam Gibson as ambassadors to lead the V-League, a unique basketball competition aimed at encouraging Australians to overcome exercise-related pain.
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The Australian Football League (AFL) has unveiled significant changes to its executive leadership, spearheaded by incoming CEO Andrew Dillon.
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Perth Glory has signed a two-year deal with Goodlife Health Clubs, a leading health and fitness chain, with 96 nationwide locations and 270,000 members.
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Toyota Material Handling Australia (TMHA) has confirmed its commitment to motorsport by renewing its title sponsorship with Team 18.
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An increased focus from sponsors and a shift in corporate values towards diversity and inclusion are positively affecting Paralympics Australia and its athletes, according to Annabelle Williams, a Paralympic gold medallist and advocate for the community.
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Collingwood has signed up the Kangan Institute for a two-year deal, with the education facility becoming a premier partner and the coaches’ partner for its AFLW squad.
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Melbourne United has rolled out a dedicated website for corporate hospitality bookings, as part of a strategy to elevate the client experience in purchasing courtside seats and suites.
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Jamie Dwyer Hockey (JDH) has partnered with the Hockey One League for the naming rights of Hockey Australia’s Hookin2Hockey program.
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Barbeques Galore will have a significant presence at this year’s Bathurst 1000 with a major activation planned for the iconic race.
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The Rugby World Cup 2023 sponsorship deal with multinational energy corporation TotalEnergies has triggered intense debate in the sponsorship industry.
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