Melbourne United secures two-season partnership with Ozito
Melbourne United NBL club has completed its kit branding for the next two seasons by securing a two-year sponsorship with power tool brand Ozito.
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AFL clubs see remarkable uptick in fan-to-member conversion rates in 2023
The Hawthorn AFL club leads the charge in converting avid supporters into members, according to new data from YouGov Sport.
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Australian Open and US Open in digital Roblox partnership
The Australian Open and US Open tennis grand slams have formed a partnership to leverage their presence on the global digital platform Roblox.
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Grant Hunt takes helm of Tourism and Events Queensland ahead of 2032 Games
Grant Hunt has been appointed as the new chair of Tourism and Events Queensland (TEQ), Queensland’s primary tourism marketing agency.
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SX Global sells to high-profile investors looking to grow FIM World Supercross Championship
Sports promoters SX Global confirmed the sale of their business overseeing the FIM World Supercross Championship (WSX) to an investment group fronted by sports magnates Kyril Louis-Dreyfus and Juan Sartori.
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Controversial sponsorship tests voluntary gambling agreements
A new jersey sponsorship deal in the English Premier League (EPL) has sparked debate over the commitment by clubs to the league's recently adopted voluntary gambling sponsorship guidelines.
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WNBL launches dedicated app and TikTok channel following fan feedback
The Women's National Basketball League (WNBL) will launch a new app and TikTok channel in response to increasing demands for digital engagement from fans, with both platforms operational before the start of the next season.
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Federation University Australia partners with Melbourne City for tertiary education
Federation University has struck a second major sport sponsorship as it joins Melbourne City in the A-League as tertiary education partner.
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Old El Paso targets 'ordinary people doing extraordinary things'
Aligning with the Australian Olympic Committee was about "ordinary people doing extraordinary things," according to Rafa Husain, brand experience lead for Old El Paso in Australia.
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