Golf Australia’s transformational leap forward unveiled
Golf Australia has undergone a rebrand and introduced a contemporary logo signifying the sport's progressive growth and inclusivity.
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Supercars turmoil as Ford, stars bail,– commercial takeover underway?
The Supercars Championship is in turmoil amid Ford pulling its non-racing expenditure on the series and the sport’s biggest stars signalling their intention to leave.
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Adelaide Festival bolsters SA's economy with $57.6m impact
Adelaide Festival 2023 accomplished an impressive economic impact of $57.6 million for the state up on last year's $51.8 million.
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Canada withdraws 2030 Comm Games interest, blames Victoria
Canada has halted its feasibility study into hosting the 2030 Commonwealth Games with the Government of Alberta blaming the Victorian state’s backflip on 2026 as the reason.
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Part 2: Making the most of the sponsorship bonanza around the FIFA Women’s World Cup
In the second part of this series, we asked RMIT University’s expert Dr Kevin Argus, senior lecturer - design thinking and marketing - to answer some of the questions on how sponsors can make the most from high-profile international competitions like the Women’s World Cup.
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Saints to promote mental fitness among John Holland workers
A new platinum sponsorship with John Holland will see the AFL’s St Kilda club open up its Danny Frawley Centre to the construction company’s staff members.
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Milwaukee Tool to use player to connect with Richmond fans
American tool manufacturer, Milwaukee Tool has signed a new deal with Richmond AFL’s men’s and women’s teams that will see it use a player who is also a qualified tradesman as a centre point of its campaign until the end of 2025.
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Making the most of the sponsorship bonanza around the FIFA Women’s World Cup: Part 1
With the FIFA Women’s World Cup well underway we thought it the right time to evaluate its impact on the sponsorship marketing sector. We asked RMIT’s University’s expert Dr Kevin Argus, senior lecturer, design thinking and marketing to answer some of the questions related to the sponsors and their engagement through the tournament.
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Cadbury’s ‘lucky scarf’ activation starts campaign for Wallabies Rugby World Cup
The Wallabies will have a tangible feeling of the nation being with them at next month’s Rugby World Cup with major sponsor Cadbury joining forces with agency Ogilvy to create what is claimed to be the world’s largest lucky charm scarf.
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Air Asia X adds another mass-participation sport sponsorship
Malaysian airline Air Asia X has added this month’s Sydney City2Surf event to its sponsorship portfolio after also backing last month’s Gold Coast Marathon.
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