Adelaide United and UCAN amplify partnership in record-breaking deal
The A-League’s Adelaide United has renewed with UCAN for an additional three seasons in what is claimed to be its most significant commercial agreement to date.
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Major board reshuffling at ASTN
Australian Sports Technologies Network (ASTN), the industry body for sports innovation, has unveiled changes to its board of directors in a new drive to bolster the international stature of Australia's sportstech ecosystem.
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Lottery links in with Sydney Opera House’s 50th anniversary
The Lott by NSW Lotteries has rekindled a historical partnership with the Sydney Opera House marking its 50th year.
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Harvey Norman in key sponsorship deal focusing on women's basketball
Harvey Norman has inked a three-year partnership with the Hoops Capital-owned Sydney Kings and Flames to capitalise on the growing interest in basketball and particularly the women's game.
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Top agency shakes up executive leadership in APAC region
Octagon has changed its leadership with several promotions and a new hire aimed at bolstering its presence in the Asia-Pacific region.
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Australian cricket star joins MainGroup FX as global ambassador
Trading platform MainGroup FX has appointed Australian cricketer Shane Watson as its new global brand ambassador.
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Perth Glory's Tony Sage steps down as club ownership changes
In an unexpected turn of events, Tony Sage owner and chairman of the A-League’s Perth Glory for the past 17 years, has relinquished his role at the club.
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Sponsor extends Supercars partnership as it unveils new prime movers
Kenworth has lengthened its association with Supercars to remain its heavy-duty truck partner until at least the end of 2025.
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Co-major renews with Western Sydney Wanderers
Voltaren has extended its backing of the Western Sydney Wanderers by an additional two seasons.
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Melbourne Renegades welcome Goldline as premier WBBL partner
Goldline has entered its first major sport sponsorship through a new multi-year deal with the Melbourne Renegades' WBBL team.
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