Gemba has released new research outlining the scale of Formula 1’s global fanbase and commercial opportunities for both rights holders and brands across different levels of fan engagement.
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Hockey Australia (HA) has signed Roll’d that becomes quick service restaurant partner to the sport for three years.
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Midea is using its AFC Women’s Asian Cup sponsorship to boost brand recognition in Australia.
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The Geelong Football Club has signed Mitre 10 to partner its AFL and AFLW teams.
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St Andrews Beach Brewery has signed with the Melbourne Football Club as beer partner for two years.
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The Dolphins have extended their BallyCara sponsorship for two years as lifestyle partner to the club.
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YouGov research has found fans are more likely to travel to events if there are entertainment and experiences beyond the sport itself.
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The AFL’s Essendon Football Club has signed a multi-year sponsorship with Airwallex which becomes a Co-major Partner.
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Netball’s West Coast Fever have extended long-running partner Healthway for two years in a deal valued at $620,000.
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The World Surf League has renewed its partnership with mophie and expanded its agreement with Fatboy Bikes ahead of the 2026 Championship Tour season.
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