Sydney Swans add IREN, Tooheys
Sydney Swans have signed a new partnership with IREN that will see the technology company become the club’s AI cloud partner from the 2026 AFL season.
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Warriors take the Arnott’s biscuit again, add Chemist Warehouse
The NRL’s New Zealand Warriors have closed a sponsorship from Chemist Warehouse and extended Arnott’s with both deals running to the end of the 2027 season.
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Budget Direct links three NRL club sponsorships, insuring unique narrative
Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.
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Mahindra to drive volleyball sponsorship to next Olympics
Mahindra Australia has extended with Volleyball Australia for three years covering the Los Angeles 2028 Olympic Games.
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Netball World Cup selects Rifle to shoot for sponsorship goals
The Netball World Cup Sydney 2027 local organising committee (LOC) has appointed agency Rifle to manage sponsorship sales for the tournament.
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Maurice Blackburn takes brief for Carlton premiership tilt
The AFL’s Carlton Football Club has signed Maurice Blackburn as a Platinum Partner.
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Gold Coast SUNS sign Fiji Airways as it launches flights into the region
Fiji Airways will sponsor the AFL’s Gold Coast SUNS and have signed a multi-year deal to become international airline partner.
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Hawks swoop on CorePlus to outfit pilates space
The AFL’s Hawthorn Football Club has signed CorePlus to equip its new high-performance facilities at the Kennedy Community Centre (KCC) in Dingley.
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Pont3 appoints Yael Reed to take the lead for Sydney Marathon
Pont3 has appointed Yael Reed as head of partnerships to take charge of Sydney Marathon sponsorships as well as its broader events portfolio.
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