The New Orleans Pelicans have inked a new global partnership with Australian online travel agency TripADeal under the National Basketball Association's (NBA) changed International Team Marketing Plan (ITMP).
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The new chief financial officer (CFO) at Paralympics Australia will be Steve Gatt with a remit to emphasise robust commercial relationships.
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New research by Gemba for the Women's Sport Trust in the UK has revealed fans of female sports still feel underserved by content despite record-breaking television viewership so far this year.
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In a session focusing on the role of agencies in creating campaign sponsorships seeking an emotional tie to fans, it seems it all comes down to the quality of the brief.
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Canterbury will continue as the apparel partner with the British & Irish Lions for its 2025 rugby tour of Australia.
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Sydney’s Museum of Contemporary Art Australia (MCA) has signed a partnership with 3XN/GXN to pioneer sustainable exhibition designs in 2023-24.
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Illuminate Adelaide has welcomed Mitsubishi Motors, the state government’s Office of Ageing Well, Foodland and Alpha Box & Dice as backers.
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A women’s soccer team founded in 2020 and just playing its first competition match last year carries everything you would want to know about how the sponsorship sector is changing.
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AO Adventure, a digital game on the Roblox platform has reached a landmark 10 million sessions since its launch earlier this year. It was developed by Tennis Australia and Swedish game studio, the Gang Stockholm,
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Hockey Australia (HA) has revealed its strategic plan for 2023-24 which aligns with the broader Australian hockey strategy from February this year.
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