HCF campaign success leads to partnership extension with netball Australia-wide
HCF has provided further details into its new Team Behind the Team campaign which is part of its extended partnership with Netball Australia (NA).
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SN Conference report: tapping into fan passion a challenge with rich rewards
Delegates at last week’s Sponsorship News conference were treated to a presentation on a subject that we all understand from a personal perspective, but turns out to be very complex to apply in brand and rights holder relationships.
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Harnessing social media for sponsorships: Insights from yachting experts
The Cruising Yacht Club of Australia (CYCA) recently held a masterclass on how to win sponsorships for team managers and boat owners.
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Entain Australia and NSW greyhounds ink historic sponsorship deal
Entain Australia has inked a combined ten-year sponsorship and welfare investment deal with Greyhound Racing NSW (GRNSW).
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Delegates left industry conference with plenty to think about
This week’s Sponsorship News Conference had an agenda packed with sessions looking at the industry’s latest trends from the perspective of rights holders, brands and the agencies that serve it.
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Softball Australia seeks commercial agency or consultant
Softball Australia is seeking a commercial sponsorship agency or consultant to assist in gaining additional partnerships.
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Surfing Australia will ride wave of wellness with RAWW Cosmetics
Surfing Australia has signed RAWW Cosmetics as its first beauty partner as the sport experiences a surge in female participation.
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Baseball Australia taps Mad Panda Media, the Sponsorship Group for commercial boost
Baseball Australia (BA) and the Australian Baseball League (ABL) have partnered with Mad Panda Media and the Sponsorship Group to bolster the sport's commercial opportunities.
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Victoria funds research to boost greater female sports participation
The Victorian government has announced financial support to back four new research projects targeting participation of women and girls in sport.
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