In the lead-up to SXSW Sydney 2023 its head of marketing & commercial partnerships reveals new details of the much-anticipated event and its major sponsors – as well future plans.
Read more
Toyota has expanded its sponsorship of the North Queensland Cowboys by becoming the major backer of its inaugural NRLW squad.
Read more
AB InBev has extended to its near 40-year partnership with FIFA as the beer sponsor for the Women’s World Cup 2023 and World Cup 2026.
Read more
Baiada Poultry, the major sponsor of the Roosters NRL club through its Steggles chicken brand has enhanced its community engagement with a successful regional roadshow.
Read more
The increasing frequency of natural disasters, like the current North American wildfires disrupting sports events, underscores the importance for sponsors to consider force majeure clauses during contract negotiations, says Gemba’s Adam Hodge.
Read more
Hino Australia will augment its sponsorship of the Supercars series through an additional deal with Team 18’s #20 Camaro driven by Scott Pye.
Read more
The Commonwealth Bank (CBA) and Qantas have confirmed as ‘super’ sponsors for the upcoming South by Southwest (SXSW) Sydney 2023 creative innovation festival.
Read more
The New Zealand Warriors are experiencing the highest average home crowd numbers since 1995, signalling a strong resurgence for the NRL club after the three seasons of the pandemic.
Read more
Swimming Australia and Griffith University have signed a multi-year partnership will create a program to strengthen both in-pool and out-of-water performance.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.