Gold Coast SUNS sign Fiji Airways as it launches flights into the region
Fiji Airways will sponsor the AFL’s Gold Coast SUNS and have signed a multi-year deal to become international airline partner.
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Hawks swoop on CorePlus to outfit pilates space
The AFL’s Hawthorn Football Club has signed CorePlus to equip its new high-performance facilities at the Kennedy Community Centre (KCC) in Dingley.
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Pont3 appoints Yael Reed to take the lead for Sydney Marathon
Pont3 has appointed Yael Reed as head of partnerships to take charge of Sydney Marathon sponsorships as well as its broader events portfolio.
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Adelaide Crows on its feet with profit up 34% to $5.21m
The AFL’s Adelaide Football Club has reported a 34% increase in operating profit to $5.21m for the financial year ending October 2025.
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Ingenia Holiday Parks rebooks naming rights to Sydney Family Easter Show
Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.
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Macca’s moves onto Wests Tigers shorts, GSA Insurance Brokers backs Business Club
McDonald’s Australia has upgraded its Wests Tigers deal until the end of the 2028 NRL season.
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Dragons evaluate value of Vegas campaign after the smoke clears
The St George Illawarra Dragons’ Adam Hodge says the club’s Las Vegas campaign delivered strong strategic value and set a benchmark for future international engagement.
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QBE insures that 40 years with Sydney Swans will be marked throughout 2026
QBE is marking 40 years as the Sydney Swans’ major backer with a series of matchday, digital and community activations across the 2026 AFL and AFLW seasons.
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ASC, CSIRO release advice on AI use for rights holders and sponsors in sport
The Australian Sports Commission (ASC) and the CSIRO have released two national guidelines on the use of artificial intelligence (AI) in, with clear implications for rights holders and sponsors in sport.
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