Hotels shift strategy to promote rewards programs amidst post-pandemic competition
A new trend in sponsorship strategy is apparent in the hotel industry as more move to leverage their rewards programs through sponsorships.
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SureVision partners with Basketball Australia for FIBA Women's Asia Cup
In a move poised to significantly enhance the viewer experience at the 2023 FIBA Women's Asia Cup, SureVision has partnered with Basketball Australia (BA) for the event.
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Victorian Amateur Football Association, CMSport and Proud2Play announce 'Breaking Barriers' partnership
In a first of its kind initiative, the Victorian Amateur Football Association (VAFA) is teaming up with CMSport and Proud2Play to launch 'Breaking Barriers' to foster inclusion in football, particularly for LGBTIQ+, first nations and multicultural communities.
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Sydney Kings eye major sponsor despite unexpected delay
Despite back-to-back championship wins and consistent sell-out crowds the Sydney Kings are yet to secure a front-of-shirt sponsor but that will soon says Paul Smith.
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Tasmania JackJumpers hailed as a blueprint for future NBL expansion
The National Basketball League (NBL) has praised the Tasmania JackJumpers' entry into the competition as a "masterclass" in league expansion for potential future teams.
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VAILO will light up Adelaide 500 with renamed sponsorship
In a strategic move linked to its international expansion, South Australia-based VALO has renamed to VAILO as it takes up the naming rights for the Adelaide 500 Supercars Championship.
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NRMA Parks and Resorts partners World Surf League for Sydney Pro
The World Surf League (WSL) has announced a strategic partnership with NRMA Parks and Resorts in the lead-up to the Sydney Surf Pro.
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AFL partners pledge millions in media exposure for Sir Doug Nicholls round
In a ground-breaking move, four key AFL partners have surrendered their grass signage rights for the next two rounds of the season.
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SXSW festival announces first partnerships and promises to showcase global brands
The Sydney edition of the South by Southwest (SXSW) festival to take place in October has begun to reveal brand partners signed to support to the tech event.
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Bulldogs welcome Thrifty Car Rental as vehicle hire partner
The Canterbury-Bankstown Bulldogs have signed a new partnership with Thrifty to further expand the company’s sponsorship portfolio and it becomes the NRL club’s car hire partner for 2023.
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