BMD Group adds to women’s sport sponsorship portfolio
The BMD Group has expanded its sports sponsorship program by partnering with Netball Victoria.
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Supercheap Auto tears up a golf course with star-studded cast
On a lighter note, Supercheap Auto has released its latest oil campaign, which may be the wildest and best yet produced.
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KFC continues club sponsorship rollout in deal with Rebels
KFC has inked a second new sponsorship for the year with the Melbourne Rebels Super Rugby franchise as a key partner.
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Asahi maintains pourage growth with Optus Stadium signing
Asahi Lifestyle Beverages continues to build its venue pourage list through a new deal with Perth’s Optus Stadium.
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Alignment with surf culture the key for new Gold Coast Open partners
Surfing Queensland has signed two new partners for its marquee Gold Coast Open with coconut water producer Cocobella and Travla Beer.
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Hart Sport renews Sapphire Series netball backing for three more years
Hart Sports has renewed its partnership with Netball Queensland to continue as naming rights sponsor of its premier competition, the Sapphire Series.
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Brumbies sign 11th-hour principal partner in Texas-based Safeguard Global
The ACT Brumbies have signed US recruitment and labour hire consultancy Safeguard Global as its new principal partner.
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Law specialist advises sponsors to re-examine their morality clauses
With social media giving the public more access to athletes’ private lives sponsors should have strong morality clauses in their agreements according to Sven Burchartz.
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Netball Australia to boost data-centric digital experiences after Tradable Bits signing
Netball Australia (NA) has appointed fan technology specialist Tradable Bits to boost its digital strategy.
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