Under Armour becomes Worldpride partner and appoints new ambassador
Under Armour has partnered Sydney WorldPride to promote a new clothing range and has appointed a brand ambassador to amplify the relationship.
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Voost leverage WorldPride and Mardi Gras partnership with Cavallo short film
Procter & Gamble-owned vitamins brand Voost has appointed Adelaide United’s Josh Cavallo as a brand ambassador leveraginge its Sydney WorldPride and Mardi Gras deal.
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Melbourne Storm to target new members through City of Casey deal
The Melbourne Storm has struck a new partnership with the City of Casey which it hopes will boost membership in the south-east of Melbourne.
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Brisbane Roar confident of solid end-of-season renewals
Despite a lacklustre 2022/23 on-field season, the Brisbane Roar A-League club is confident it will renew key sponsors when the deals expire at the end of the season.
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Kommunity Brew sees rewards in supporting a community cause
Perth brewer of kombucha and water kefir products Kommunity Brew has formed a partnership with Ocean Heroes in a deal including product sampling and provision of volunteers.
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Federal government review into online gambling continues
A public hearing took place last Friday as part of the federal government inquiry into online gaming as well as the advertising and promotion of gambling.
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KFC expands NRL sponsorship program with Dragons signing
Fast food chain KFC has made the first move of the year in its sponsorship clash with rival McDonalds, signing as a major backer of the St George Illawarra NRL club.
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Cowboys NRL profit down 20% despite revenue upswing
In 2022, the North Queensland Cowboys NRL club had a less financially rewarding year despite announcing a consolidated profit of just over $5 million for the period ending October 31.
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Kmart goes fashionista with Melbourne festival signing
Kmart has become a partner of the Melbourne Fashion Festival (MFF) initiating two new features at the event.
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Online gaming newcomer inks with the Eels
The Parramatta Eels have a new gambling partner with recent online sports betting startup betM signing with the NRL club.
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