KFC expands NRL sponsorship program with Dragons signing
Fast food chain KFC has made the first move of the year in its sponsorship clash with rival McDonalds, signing as a major backer of the St George Illawarra NRL club.
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Cowboys NRL profit down 20% despite revenue upswing
In 2022, the North Queensland Cowboys NRL club had a less financially rewarding year despite announcing a consolidated profit of just over $5 million for the period ending October 31.
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Kmart goes fashionista with Melbourne festival signing
Kmart has become a partner of the Melbourne Fashion Festival (MFF) initiating two new features at the event.
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Online gaming newcomer inks with the Eels
The Parramatta Eels have a new gambling partner with recent online sports betting startup betM signing with the NRL club.
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Lighting specialist Valo strikes deal with GWS Giants
South Australian-based Valo has partnered the GWS Giants and takes naming rights sponsor to the AFL club’s training and community centre at Sydney Olympic Park.
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Hino Australia expands its motorsport sponsorship program
Heavy-vehicle brand Hino has expanded its Supercars sponsorship to take naming rights to Team 18.
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Hyundai renews Carlton deal for five years, increases Blues AFLW spend
Hyundai has announced the renewal of its co-major sponsorship of the Carlton AFL club citing the professionalism of the club’s commercial team as a key to continuing the deal.
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Motorola renews and upgrades Penrith Panthers sponsorship
Mobile phone and communications company Motorola has extended its sponsorship of the Penrith Panthers NRL club.
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Long-time sponsor Body Science renews with Bulldogs
The Bulldogs NRL club has renewed its association with health supplements provider Body Science extending the partnership to over 20 years.
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