Mosh makes big jump with expanded Saints deal
Men’s health platform Mosh has renewed and expanded its sponsorship of the St Kilda AFL club a year after first signing as a partner.
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Sydney Symphony Orchestra sails away with Royal Caribbean
Cruise operator Royal Caribbean has signed with the Sydney Symphony Orchestra (SSO) to become the major partner of a new concert series fittingly dubbed Classics Under the Sails.
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MATE quick to capitalise on another A-League crowd incident
Internet service provider MATE has made the most of unruly A-League crowd scenes at a recent match by turning the incident into a marketing opportunity.
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Apple Watch’s first professional sports outing compliments of World Surf League
The World Surf League has struck a new and innovative deal with tech giant Apple that sees its famous smart watch used for the first time as official gear in a professional sport.
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Netstrata renews naming rights to Jubilee Stadium
Property management business Netstrata has renewed the naming rights to Jubilee Stadium located in Sydney suburb Kogarah.
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Taipans’ major sponsor blindsided by 11th-hour pride jersey backdown
Cairns Taipans major sponsor Central Queensland University says it was not consulted on the NBL club’s decision not to wear a themed jersey in the competition’s pride round last week.
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Collingwood completes senior management reshuffle with new CEO and CCO
Experienced sports marketer and former AFL player Craig Kelly has become the new CEO of the Collingwood AFL club.
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Swans renew support for popular government gambling initiatives
The Sydney Swans AFL club has renewed its partnership with the NSW government and will continue to take part in the GambleAware and Reclaim the Game initiatives.
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Cummins denies involvement in sponsor’s exit as mainstream media accuracy questioned
Australia cricket captain Pat Cummins has told media he was not involved in Cricket Australia major partner Alinta Energy’s decision to end its support.
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Adelaide Fringe Festival picks up Virgin Australia sponsorship
Virgin Australia has expanded its sponsorship program by signing a major deal with the Adelaide Fringe Festival.
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