Budget Direct attracted to Dolphins’ heritage and challenger status
Budget Direct was attracted to NRL newcomers the Dolphins because club has a similar heritage and will be a challenger brand according to chief of growth Jonathan Kerr.
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Nurtured Sydney FC sponsor Carbiz expands and renews deal
Vehicle accident replacement company Carbiz has renewed and expanded its sponsorship of the A-League’s Sydney FC.
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CSM Sport & Entertainment appoints new head of sales
Sports marketing agency CSM Sport & Entertainment has appointed experienced sports marketer Luke Mathews as head of sales in Australia.
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Consistency and positioning are key to our sponsorship success: Budget Direct
Insurer Budget Direct has renewed its major sponsorship of the Perth Scorchers and according to chief of growth Jonathan Kerr it has worked because of the company’s unique approach.
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Kyrgios will help grow sponsorships: SE Melbourne Phoenix
The addition of Nick Kyrgios to the ownership group of the South East Melbourne Phoenix NBL club will attract more sponsors according to commercial manager, Ryan Tragardh.
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Hockey Australia in strong commercial position heading into the World Cup
Hockey Australia is in a much-improved commercial position as the men’s team begins its FIH World Cup campaign in India tonight according to CEO David Pryles.
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Roblox games in Australian Open and the Athlete’s Foot campaigns
Online gaming platform Roblox will feature in two consumer promotions involving the Australian Open tennis grand slam and sports retailer the Athlete’s Foot.
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Fortescue expands RugbyWA deal to include women’s program
Fortescue Metals Group has renewed its RugbyWA sponsorship for three years to maintain its backing of senior rugby starting in 2018 when it took the naming rights to the state senior men’s competition.
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BMD Group expands women’s sponsorship program with new Wanderers signing
National engineering group BMD has expanded its sports sponsorship program through a new deal with the Western Sydney Wanderers.
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