New Kia deal takes relationship with Australian Open beyond 20 years
Tennis Australia has announced a significant sponsorship renewal with automotive brand Kia taking the arrangement to over 20 years.
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Pizza Hut bakes in long-term sponsorship position with Supercars
After signalling an intent to expand its partnership with the Supercars mid last year, fast food chain Pizza Hut has now extended its deal with the competition until 2025.
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Holland America signs first significant Australian sponsorship
Cruise operator Holland America Line has chosen Hockey Australia for its first major Australian sponsorship.
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Bringing athletes into sponsorship discussions can work with extra due diligence
Sven Burchartz of the sports law team at Kalus Kenny Intelex Lawyers suggests that athlete representatives should be closely involved in the sponsorship negotiating process, including at the initial stage of discussions.
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Strong youth demographic driving World Supercross sponsor interest
An engaged, largely youthful demographic and a strong city-based corporate hospitality program is driving sponsor interest in the Australian-run World Supercross Championship.
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UFC adds tequila RTD to local sponsorships for year-long deal
The Ultimate Fighting Championship (UFC) has signed ready-to-drink (RTD) Delgados Tequila Soda to its Australian and New Zealand sponsorship roster in a new deal that carries through to the end of 2023.
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Stadium pourage innately important to Asahi Beverages: Templeton
Stadium pourage is very important to Asahi Beverages as the company continues to seek further opportunities to get its drinks to consumers, according to Scott Templeton, group head of commercial partnerships.
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Queensland government to support arts sector with $367,500 investment
Nine arts organisations will benefit from a new Queensland government initiative dubbed the Strategic Partnerships Fund.
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Swans sponsorship up 37% in grand final year
AFL club, the Sydney Swans have seen a 36.84% upsurge in sponsorship during 2022, its grand final year, to post receipts of $20.8 million.
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Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2022.
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