NRL announce details of new Kia partnership
The NRL has a new automotive sponsor after signing Kia Australia as a major partner.
Read moreMore latest news - page 389
Great Southern Bank content series triples viewership
Great Southern Bank has released a new content series to leverage its Brisbane Heat BBL sponsorship with the campaign already its best performing organic video, tripling the views for its next-best performer.
Read more
Women’s sport and the streaming wars were the topics of interest in 2022: Gemba
With the year closing, a good friend of Sponsorship News, Adam Hodge from Gemba, has provided us with a twelve-days-of-Christmas list of topics that garnered the attention of the agency’s clients over the year.
Read more
Kangaroos revenue up, underlying profit down in 2022
The AFL’s North Melbourne Kangaroos have posted a 28.5% increase in revenue for FY22 despite a dip in underlying profit of 31.5% to $685,000.
Read more
Stanley Black & Decker switches brands at Team 18, plans major activations
Stanley Black & Decker has switched the brand it will promote through the Supercars series with DeWalt to replace Irwin Tools as the major partner of Team 18.
Read more
V Energy to leverage Strikers NYE spectacular as part of new deal
V Energy has become a major partner of the Adelaide Strikers BBL franchise with an activation planned for new year’s eve to be a key part of the deal.
Read more
Tennis Australia back in black after successful AO, re-signs SafetyCulture
Tennis Australia (TA) benefitted hugely from the lifting of COVID-19 restrictions ahead of the Australian Open, with its 2022 annual report showing a profit after a disastrous 2021.
Read more
New Victory workshop taps into club leadership
The Melbourne Victory A-League club will offer professional development workshops as part of a program it hopes could emulate the success of its business network.
Read more
GWM renews and expands World Surfing League partnership
Great Wall Motors (GWM) has renewed its sponsorship of the World Surf League (WSL) adding another presenting partnership and covering an additional category in the deal.
Read more
Stu Taggart appointed new CEO of the Illawarra Hawks
Experienced sports administrator Stu Taggart has become the new CEO of the Illawarra Hawks NBL franchise.
Read more