Fleet Plant Hire upgrades to become major sponsor of SE Melbourne Phoenix
Fleet Plant Hire Solutions has made its first significant sport sponsorship by signing as a major partner of NBL franchise South East Melbourne Phoenix.
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Sport and politics are perfect dinner conversations according to new research
Sport for change advocate No2ndPlace has commissioned a study to understand the role of sport in driving change which reveals 47% of Australians being more likely to consider brands that use sponsorship to promote social change.
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Pearman appointed new CEO at Netball Victoria
Experienced sponsorship marketer Andrea Pearman has become the new CEO of Netball Victoria.
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Brewdog makes statement as anti-sponsor of the FIFA World Cup
Craft beer Brewdog has kicked of a major outdoor advertising campaign in the UK to coincide with the FIFA World Cup that begins in Qatar later this month.
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Carroll & O’Dea Lawyers expands NRL sponsorship program
Parramatta Eels NRL club has signed Carroll & O’Dea Lawyers as its new legal partner.
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Brisbane Lions launch new apparel joint venture
The Brisbane Lions AFL club has a new apparel partner after finalising a deal with footwear and apparel brand New Balance.
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A2 Milk targets Asian markets through new SE Melbourne Phoenix deal
South East Melbourne Phoenix NBL franchise has struck a deal with protein-free product a2 Milk.
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Skechers sign first significant Australian sponsorship deal
The Hawthorn AFL club has signed footwear brand Skechers as a platinum partner.
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ACT Brumbies gain sponsor appearance efficiencies through VLAST deal
The ACT Brumbies has become the latest Australia professional sports club to partner talent management and activation platform VLAST.
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Ladbrokes and Neds no longer to sponsor jerseys
This week’s announcement by Entain, the UK owner of Ladbrokes and Neds that it would no longer sign jersey sponsorships will have minimal direct impact in Australia as the pair no longer hold these assets here.
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