Energy utility AGL has become a major sponsor of Tenpin Bowling Australia (TBA) and takes the naming rights to its high performance centre on Queensland’s Sunshine Coast.
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Netball Australia has signed emerging hydration brand Superboost as a key sponsor.
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Cricket Victoria has renewed its partnership with Manhari Metals which sees the sponsor expand the deal to include naming rights to the state women's team.
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Technology services contractor, Sharp Extensive IT, has expanded its sport sponsorship program by strengthening its relationship with the Western United A-League club to take the front-of-shirt position with the women’s squad.
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Digital sports platform Fanatics has strengthened its Australia senior management team with the appointment of Tyler Emsden as its new director of business development for Australia and New Zealand.
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The Sharks NRL club has shifted its apparel partnership to Classic after the signing of a four-year deal.
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The relationships between sponsors and rights holders needs to be symbiotic and not purely transactional to be successful, says marketing consultancy, True North Research.
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South Australia’s Never Never Distilling Co known for its gin has signed its first significant sport sponsorship by backing the Adelaide 36ers NBL franchise.
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The Women’s National Basketball League (WNBL) has signed DIY Blinds as a major partner for the upcoming season.
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