The Victorian government will provide Netball Australia a vital financial lifeline through a new sponsorship involving Visit Victoria which will see the state host five test matches and next year’s Super Netball grand final.
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At the cutting edge of developments in the sponsorship sector is the potential of a digital explosion referred to among other labels, as the metaverse and web3 which have given birth to the phenomenon of non-fungible tokens (NFTs).
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Federation University has become the latest tertiary institution to take up sports sponsorship in a new deal with the South East Melbourne Phoenix NBL franchise.
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Westpac has signed its biggest sponsorship in years in a new three-year deal with the National Rugby League aligning the brand with the men’s and women’s competitions as well as becoming the code’s official bank and payment platform.
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Sydney Kings owner, Paul Smith claims lagging sponsor hesitance towards basketball and the crowded Sydney market are the reasons the current NBL champions haven’t been able to sign a major sponsor leading into the new season.
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A panel discussion on the power of partnerships at the Sponsorship News Conference last week focused on the vision of two serious players and a specialist agency.
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A fresh report commissioned by the Australian Conservation Foundation (ACF) shows there are 51 sponsorship deals with sporting organisations from coal, oil and gas companies.
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In a fortnight that has seen Australian athletes expressing opinions on sponsor relationships with sports, national men’s football team, the Socceroos, have aired their concerns on human rights issues involving FIFA World Cup host Qatar.
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Three major sponsor representatives moderated by an agency senior got to grips with the tricky question of why successful partnerships are more than just a great idea at last week’s Sponsorship News Conference.
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