The chief executive of the Australian Sports Commission Kieren Perkins has said that athletes and sport sponsors need to communicate better and be more transparent in their dealings.
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The Melbourne Victory A-League club has renewed Dulux as a partner for a further two seasons and expects to announce a new major partner early next week.
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The Australia Labor government has handed down its first budget since gaining power with a $155 million investment in line with the Sport 2030 national plan.
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The public and tertiary education sectors can provide a lucrative source of income for rights holders but understanding what such organisations are looking for is the key to success.
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This week’s Federal Budget will see $10.3 million committed to promote and create leadership and long-term senior career pathways for women and girls in sport.
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Western Sydney University (WSU) has renewed its sponsorship of the Giants and expanded the deal to include the club’s AFLW program.
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The devastating impact of the pandemic on arts and entertainment was the backdrop for a deep conversation at last week’s Sponsorship News Conference.
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The North Queensland Cowboys has become the first NRL club to offer a branded milk to its supporters in far north Queensland.
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Iconic brand Weber Barbecues has renewed naming rights to the WBBL in a deal designed to boost awareness with millennial audiences, according to its managing director Michael McDonald.
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