Phil King appointed CCO of SA Cricket
Experienced sports and entertainment marketer Phil King is the new chief commercial officer at the South Australian Cricket Association (SACA).
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AAT Kings sponsors AusCycling as travel experience partner
Bus line AAT Kings unveiled its new sponsorship of AusCycling at the recent UCI Road World Championships showing off a unique green-and-gold branded coach that is a key feature of the partnership.
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Foot Locker backs Basketball Australia pathways tournaments
Retailer Foot Locker has become a major sponsor of Basketball Australia and will focus its support on junior development programs.
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Promoter and TEG in boyband sponsorship stoush over 2013 activation
A promoter of One Direction’s Australian tour in 2013 has taken TEG (then known as Nine Live) to the Supreme Court of NSW over a sponsorship program involving the Coles supermarket chain.
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Subway signs historic Football Australia sponsorship devoid of match day apparel branding
Football Australia (FA) has claimed its new deal with sandwich chain Subway is the largest national team partnership in the local sport’s history, but the arrangement does not cover major apparel branding.
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Suburban Sydney council becomes latest to ban fossil fuel advertising
Inner West Council (IWC) in Sydney has become the fifth local government area in Australia to ban fossil fuel advertising in its municipality and is lobbying the federal government to make it a national prohibition.
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Sydney FC signs emerging online used car platform
Carma has become a sponsor of Sydney FC and the internet used-car platform will back both the men’s and women’s A-League squads.
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Basketball Australia welcomes new women’s league naming rights partner
IT accessories retailer Cygnett has undertaken its first significant sport sponsorship to become a backer of Basketball Australia.
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Former Wiggle continues relationship with creative technology company
Former ‘Yellow Wiggle’ Emma Watkins has continued her relationship with arts and crafts technology company, Cricut under her new children’s entertainment moniker, Emma Memma.
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