Land Rover Australia has renewed its sponsorship of Rugby Australia and marketing director Shannon Edwards says the sport is great for reaching both prospective and existing customers.
The Canterbury-Bankstown Bulldogs NRL club has signed its first web3 sponsor with blockchain gaming studio Illuvium becoming a partner for the remainder of the season.
Suzuki Australia has renewed its sponsorship of the Melbourne Storm for a further year with generating awareness with fans remaining the priority, according to the club’s general manager of commercial, Daniel Cullinan.
Hosting the Rugby World Cup will give the sport a commercial boost across all levels of the game, according to James Durbin, the new chief commercial officer for Rugby Australia.
Japanese car maker Toyota has become a partner of the Bathurst 12 Hour endurance event and will promote its Gazoo Racing performance arm through the deal.
Popular curtain raiser to the Australia Open, the Kooyong Classic exhibition tennis tournament will return next year and has signed health and wellbeing brand CareA2+ as its naming rights partner.