The recently announced Australian Open golf tournament that combines men, women and all abilities in one tournament should open new sponsorship opportunities according to Golf Australia.
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The Western Sydney Wanderers A-League club has promoted Scott Hudson to chief executive officer just months after elevating the experienced sports administrator to the role of general manager.
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Long-term Fremantle AFL partner, operations and services company Programmed, has restructured its sponsorship of the club extending the deal and taking it into its 18th year.
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Fast food chain Pizza Hut has expanded its Supercars sponsorship program by becoming the naming rights sponsor of this month’s Winton SuperSprint.
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Fast food chicken chain KFC has expanded its sponsorship of the Hawthorn AFL club to become the foundation partner of its AFLW squad.
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Sandwich chain Subway has signed its first significant football sponsorship to back the Perth Glory A-League club for next season.
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Asahi Lifestyle Beverages has defended the selection of Solo as the marquee brand for its new NRL sponsorship, pointing out that the lemon-flavoured soft drink has long-been associated with adventurous physical activity.
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Adina Hotels has become a key sponsor of Hockey Australia and will back the sport’s national teams, the Kookaburras and Hockeyroos.
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The sudden closure of non-fungible and fan token (NFT) platform Sportemon Go will have a rippling affect across Australian sport and will directly impact local organisations including the South Sydney Rabbitohs and talent marketplace PickStar which had recently formed partnerships with the Web3 company.
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The brewery part-owned by Australian Ultimate Fighting Championship stars Tai Tuivasa and Tyson Pedro will produce the official beer of UFC in Australia for the back half of 2022.
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