NRL Dragons grab an extra gear from local fleet maintenance programmer
Wollongong-founded software developer Gearbox has signed on as a sponsor of the St George Illawarra Dragons for the remainder of 2022.
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Team aspect driving P&O’s NRL-led Group Holidays campaign
Getting a team together and going on a cruise is the premise for P&O Cruises’ new digital and television campaign that uses access to popular NRL players to boost its Group Holidays program.
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Optus pit stop activation engages time-poor tradies
Telecommunications giant Optus has launched a new activation that it hopes will engage trades people and attract them to its business products.
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Oakley joins WSL Challenger Series
Pop-up retail stores and on-beach branding will form a major part of Oakley eyewear’s new sponsorship of the World Surf League’s Australian Challenger Series on the Gold Coast and at Manly beginning on Saturday at Snapper Rocks.
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Molten’s FIBA Women’s World Cup campaign proves ‘extremely cost effective’
Sport equipment supplier Molten has launched a major sponsorship as official ball partner for the upcoming FIBA Women’s World Cup with a unique activation developed by Beyond the Break Consulting.
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Healthway announces more than $600k in rugby league, motorsport and surfing sponsorships
The Western Australian government health marketing agency, Healthway, has announced four new sponsorships for rugby league, motorsport and surfing covering major events in the state in the upcoming years, with the total spend in excess of $600,000.
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Victoria’s creative sector welcomes $245.8 million budget funding
The Victorian state budget has been welcomed by industry body Creative Victoria. CEO Claire Febey says it will deliver initiatives totalling $245.8 million to support the recovery, reactivation and growth of the state’s arts sector.
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Rugby Australia claws back pandemic losses on the back of strong sponsorship and broadcast growth
Rugby Australia has posted a reduced operating loss of $4.5 million for the 2021 financial year clawing back from a $27.1 million deficit in the year prior thanks to good results in broadcast, sponsorship and matchday revenue.
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Waratahs still seeking major and sleeve sponsors, but confident after ‘22 success and return to home stadium
A strong end to 2022’s Super Rugby season – including beating the Crusaders last weekend and a return to Allianz Stadium – has buoyed rugby union’s NSW Waratahs, that has two of three key sponsorships still available for 2023.
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Major sponsor renewal likely after Fijiana Drua Super W victory
The major sponsor of the Fijiana Drua Super W rugby union franchise, Roster Poultry, said it planned to renew its sponsorship of the women’s team after its recent victory on debut in the competition.
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