Hotel operator Accor has become the accommodation provider of NRL Touch Football in a deal that will see it promoted to the sport’s significant participation base.
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Technology, home and lifestyle retailer Harvey Norman has become an official partner of the 2022 Australian Commonwealth Games team.
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Self-storage company, National Storage has renewed its sponsorship of the Richmond AFL club.
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Serious questions cloud the Targa Tasmania rally’s future after the death of a 59-year-old driver in the event this week.
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Tasmanian government will not immediately end its relationship with the Hawthorn Football Club should the state’s bid for an AFL franchise be successful, the state premier has told Sponsorship News.
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Surfing Australia’s latest sponsor is plant-based, ready-made meal manufacturer, Ruffie Rustic Foods with the deal to focus on the grassroots of the sport.
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The $1.7 billion domestic sponsorship target for the 2032 Brisbane Olympics and Paralympics will not only be a nightmare for the event’s commercial team but could also have a cascading effect for major rights holders, argues Mark Edney, the head of sponsorship at marketing and activations agency, Traffik.
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The Tasmania JackJumpers NBL club has made two key renewals as it looks to make history tonight as the first expansion team since the Singapore Slingers and South Dragons in 2007 to make the playoffs.
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The South Sydney Rabbitohs NRL club has renewed cruise line operator P&O Cruises as a sponsor for the next two years.
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