The Melbourne International Comedy Festival has signed three major partners in Mitsubishi Motors, the Transport Accidents Commission and electricity retailer, Momentum Energy.
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The theatre sector is expecting a bumper year according to Michael Nebenzahl who is the CEO of merchandise and event program company Playbill.
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Supercars outfit, Team 18 has renewed and expanded its partnership with Nulon Products Australia with the automotive products to receive major branding on the team’s #20 vehicle driven by Scott Pye.
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Independent Sydney distiller Archie Rose has expanded its arts and cultural sponsorship program by becoming the white spirits partner of entertainment promoter, Live Nation Australia.
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The Western Sydney Giants AFL club has posted a small profit of $69,826 for the financial year, a significant turnaround after a $7.2 million loss in the previous reporting period.
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The Western United A-League club has boosted its esport credentials through a new deal with established esport team, ORDER.
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Treasury Wines’ Pepperjack brand has become an AFL sponsor and will leverage the arrangement through an online series featuring former player and podcaster Dylan Buckley.
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The Australian War Memorial (AWM) seems set on renewing Lockheed Martin as a sponsor, despite mounting criticism about the appropriateness of the deal.
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Re>Pal is the latest sponsor to sign with A-League club Brisbane Roar to promote its practical use, recycled plastic products.
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The swimming ‘test match’ between Australia and America, dubbed the Duel in the Pool, will return to Sydney in August and Swimming Australia (SA) aims to leverage the first local international swimming event in some time with innovative opportunities for sponsors, corporates and broadcasters.
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