Insurer, AIA Australia, has renewed its partnership of the nation’s oldest and richest short distance running race, the Stawell Gift – but has changed the key asset it will leverage.
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Australian women’s football will get a major boost with the Walt Disney Company to feature a documentary series on the women’s national team the Matildas, as they prepare for the FIFA Women’s World Cup 2023.
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Sports marketing agency Octagon has launched a new division called No2ndPlace which seeks to use sport to generate awareness around a range of issues and bring about social change.
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For this edition of the Sponsorship News podcast we delve into cryptocurrency and the impact it is having on the sponsorship market.
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Fortescue Metals Group has renewed its sponsorship of Hockey Australia and will continue to back the men’s and women’s national teams.
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Automotive brand Hino Australia has renewed its sponsorship of Team 18 in the Supercars series with its branding to be on display during support races at this week’s Australian Grand Prix.
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The West Coast Eagles AFL club has become the first Australian professional sports club to use in-stadium mixed reality through a partnership with sports presentations specialist KOJO Sports.
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Water Polo Australia (WPA)’s recent deal with media giant News Limited has seen the sport gain new fans and is likely to be renewed, according to the body’s CEO, Richard McInnes.
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The Australian GP has struck a deal with curated giftbox company Madebox that will showcase 30 Victorian producers from regions including Phillip Island, Yarra Valley, Great Ocean Road, Grampians and Melbourne itself.
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The Subway brand will continue to be seen on the PremiAir Racing Supercar at both the Formula 1 Grand Prix and the Perth night event after extending its initial two-round commitment.
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