Great Southern Bank activates sponsorship through tiny house promotion

Great Southern Bank activated its co-major sponsorship of the Carlton AFL club through a promotion at the Melbourne Cricket Ground that involved cash giveaways and the construction of a tiny home.

Comwire IT renews Richmond sponsorship

Information Technology provider Comwire IT has renewed its sponsorship of the Richmond AFL club for a further three seasons.

McLaren F1 sponsor donates sponsorship benefits to Sydney NFP

Sydney-based not-for-profit, DeadlyScience has received a major boost from Formula One’s Team McLaren, and its sponsor, technology specialist Smartsheet.

A-League uses new software to moderate social media content

In an Australia first, the A-League and Professional Footballers Australia have struck a deal with technology provider, GoBubble Community to shield the organisations’ social media channels from abusive, derogatory, harmful and offensive language.

Sponsorship News Podcasts

Below are a few of our recent podcasts.

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Steve Kalifowitz of Crypto.com

Adam Hodge of Gemba

Victoria beefs up its anti-scalping protections

New Victorian legislation will help protect fans of major events from being exploited by ticket scalpers and unscrupulous corporate hospitality providers, according to the Department of Tourism and Major Events. 

Tradie builds its sports sponsorship list with Essendon signing

Popular clothing and lifestyle brand, Tradie has become a sponsor of the Essendon AFL club and will target the club’s corporate network, EFC Network through the partnership.

Nissan renews big Netball Australia and Super Netball sponsorships

Nissan has renewed its sponsorship of Netball Australia and will continue to be a major partner of the national team the Diamonds and back the national Super Netball series.

Beaurepaires retains Grand Prix Supercars naming rights

Tyre retailer Beaurepaires has agreed to continue its sponsorship of the Supercars support event at next weekend’s Formula 1 Australian Grand Prix.

Puma calls on popular TikToker for Buddy 1000 content piece

On a lighter note, popular TikTok and social media identity, Jack Soepono, has featured in a new content piece for sports apparel brand, Puma, developed by Melbourne sports marketing agency, Bursty.