Brisbane Lions sign new merchandise sales technology partner
The Brisbane Lions AFL club has signed online checkout service Fast to assist with its merchandise sales.
Read moreMore latest news - page 466
KFC sticks with simple, proven activations to generate results in Big Bash season 11
KFC maximised the value from its Big Bash naming rights in the latest season by keeping the activation program simple and sticking with proven concepts that had worked in the past, according to the brand’s activation agency, Prism.
Read more
Players push for more control and value from IP
In its new collective bargaining agreement, the Rugby League Players Association (RLPA) will be pushing for a greater return to players from the use of their intellectual property through social media.
Read more
New pourage rights and sponsor renewals boost Supercars for new season
Supercars have added new spirit sponsors Ned Whisky and Grainshaker Vodka on three-year deals and Century Batteries and East Coast Bullbars have renewed as official suppliers to the series.
Read more
Sydney FC signs new IT sponsor to manage upgrade
Sydney FC’s A-League franchise is having its IT and communications systems upgraded as part of a new deal signed with GoTo communications, formerly known as LogMeIn.
Read more
Nissan not worried by AFL’s busy automotive category
The Australian Football League’s audience and participation is large enough to alleviate concerns of clutter in the automotive category, according to Nissan Oceania managing director, Adam Paterson.
Read more
Wests Tigers quick to secure new wagering partner
Sports wagering company, PlayUp, has made its first major sponsorship deal, signing as the premier partner and exclusive wagering partner of the Wests Tigers NRL club for the next four seasons.
Read more
Powerade and Coca-Cola re-sign with Gold Coast Titans
One of the Gold Coast Titans’ foundation sponsors, Coca Cola, has re-signed with the club for another two years.
Read more
Coca-Cola and Subway sponsor new Supercars team
Coca-Cola has switched its motor racing sponsorship allegiance and will back new Supercars outfit PremAir Racing this season.
Read more
Coopers to promote new Pacific Pale Ale through new World Surf League deal
Independent brewery Coopers has become the official beer of the World Surf League in Australia taking over from Corona, which remains a global partner of the WSL, but will no longer activate events here.
Read more