Western Force signs diverse University of Western Australia
The Western Force Super Rugby franchise has signed the University of Western Australia (UWA) as a major partner.
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Broncos add BCF, not fazed commercially by Dolphins addition to NRL
The Brisbane Broncos say the advent of the Redcliffe Dolphins isn’t creating disruption in the sponsorship market for the club as the Queensland team adds retailer BCF to its commercial roster for the upcoming season.
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Westpac does a backflip on Reds’ sponsorship
Westpac has done an about face with its sponsorship of the Queensland Reds Super Rugby franchise and will continue as its principal partner for at least the next two seasons.
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ACT Brumbies sign eleventh hour principal partner
The ACT Brumbies Super Rugby franchise has secured real estate company Ray White as the principal partner of its men’s and women’s squads in a deal that will see both teams under a single major sponsor.
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Adelaide 36ers pick up new retail partner
South Australian furniture retailer, HaggleCo, has become a sponsor of the Adelaide 36ers NBL club.
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Canva adds pride themes in Mardi Gras sponsorship
Canva has taken a practical approach to its three-year sponsorship of Sydney’s Gay and Lesbian Mardi Gras and Sydney Pride Week through the addition of “pride focused” templates to its online platform.
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Swyftx plucks NRL Bunker from KFC from 2023
Crypto exchange, Swyftx has added the NRL to its sponsorship portfolio with a three-year deal starting this year and expanding to the naming rights of the NRL Bunker from next year.
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Red Rooster expands sponsorship program with Touch Football deal
Fast food brand Red Rooster has finalised a strategic sponsorship that it says will deliver significant exposure to football fans at a fraction of the marketing budget spent by its rivals.
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Nissan renews Hawthorn sponsorship for five years
Nissan has renewed its sponsorship of the Hawthorn AFL club and will be its official automotive partner for the next five years.
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Regional Commonwealth Games will follow a proven successful model
Victoria’s plan to host the 2026 Commonwealth Games in regional areas will follow the commercially successful model used for the Gold Coast Games in 2018 and will deliver for sponsors in terms of coverage and support, according to long-term sports marketer and Games expert, Michael Bushell.
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