McDonald’s backs Western United’s Tasmania venture and junior development
A-League club Western United is preparing for its second visit to Tasmania with backing from McDonald’s and government agencies.
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AFL loss almost doubles despite revenue lift
The Australian Football League almost doubled its operating loss for the 2021 year to a staggering $43 million after spending $76 million on COVID safe measures.
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Truck Assist doubles down on Supercars sponsorship
Truck Assist has renewed its long-term deal with Supercars driver Jack LeBrocq and will double its presence on the Supercars grid by taking naming rights to both Matt Stone Racing Holdens this year.
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Activists lift pressure on Woodside sponsorships
Energy giant Woodside Petroleum’s sponsorship program is under renewed scrutiny from environmental activists, this time targeting its partnership with Western Australian Youth Orchestra, and the WA Symphony Orchestra.
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Mars renews Ballarat stadium deal as AFLW fixture added to schedule
Confectionery company Mars Wrigley has renewed its naming rights sponsorship of the City of Ballarat’s major stadium with the venue to be know as Mars Stadium for another two years.
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Agency head calls for more transparency from sponsorship consultants
The managing director of sports and entertainment agency Gemba, Andrew Condon, has blasted the practise of some sponsorship consultants who don’t disclose their sources of revenue and seek payment from both a brand and a rights holder when completing the same deal.
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Forex trader Pepperstone joins SE Melbourne Phoenix and gains naming rights to corporate zone
Pepperstone will sponsor the South East Melbourne Phoenix NBL squad for the rest of the season and take naming rights to the club’s corporate events area.
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Reeftip Drinks Boardriders Battle sponsorship hits target market
Spiced rum drink company, Reeftip Drinks Co, has completed its first year sponsoring Surfing Australia’s Boardriders Battle and its activation program and brand exposure is hitting targets in its key demographic.
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Western Force signs multi-faceted new principal partnership
The Western Force rugby union club has signed French industrial services and construction company Altrad as its new principal partner in a deal that gives the franchise a much-needed financial boost as well as unique high performance and player development opportunities.
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Suzuki signs as official automotive partner with NSW Swifts
Japanese car manufacturer Suzuki has become a sponsor of the NSW Swifts Super Netball club and will be its automotive partner as part of the arrangement.
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